Put the relationship back in customer relations

At a time when we are hustling to do more with less and keep up with the hectic pace of today’s ever-connected world, we need to keep our eye on the basics as well. This includes not forgetting to connect with customers in personal ways.

When it comes to customer loyalty, the “relationship” is king. Whether perceived or real, few make major purchase decisions without a connection and trust. Today’s crowded business-to-business environment, paired with a down economy, makes this basic relationship more important than ever.

Mix it up. At a time when people are becoming overwhelmed with emails, alerts and tweets… why not call or visit? I receive upwards of a hundred emails a day, yet my phone only rings a handful of times. Which correspondence am I more likely to remember?

Beyond a virtual tradeshow, webinar, mobile app or eblast, let’s not skimp on the personal touch. Let your customers experience your brand and trial your products and services in person. How about a lunch-and-learn or an in-person sales call? As simple as it seems, it might be the best way to stand out from the crowd and be remembered when the rebound comes.

When it comes to relationships… it’s personal.