Should you have a dedicated office strategy for using your Gen-Y employees?

I ran across this article on Friday on the Marketing Profs Daily Fix blog and thought it provided an interesting perspective — one that might be worth considering differently.

“Entitled” Gen Y: How They Add to the Integrated Hybrid”

What are the first words that pop into your head when someone says Gen Y? Go-getter, enthusiastic, tech-oriented? Entitled was more than likely among the more colorful adjectives. Those ‘My Kid is an an Honor Roll Superstar’ bumper stickers really went to our heads.

So, why should you want Gen Y on your marketing or public relations teams? Besides the obvious need for molding, educating, engaging and reverse mentoring, Gen Yers bring unique perspective to the table; those willing to research and learn know how to network and revitalize campaigns.

Check out the rest of the article at the link above. What do you think? Do you have a conscious strategy in your office for using the strengths of your Gen-Y colleagues? Should you?