With the digital media landscape changing so quickly, it’s often hard to keep up with the latest terminology. Starting today, we’re going to help you out.

Each Tuesday will be a Digital Media day. You’ll find either a quick vocab lesson (I know you miss those. Don’t worry, spelling tests won’t be required.) or a highlight of a digital project that MB has done recently.

Got a question? Or a suggestion of a term that you’d like to have explained? Leave a comment below!

First up: Whirlpool peel-back ad on BuilderOnline.com

In preparation for the 2010 International Builder’s Show (IBS) in Las Vegas last month, Whirlpool executed a high-impact ad unit on BuilderOnline.com. This ad unit, called a peel-back, was a 100×100 logo that expanded into a 600×600 banner when a visitor hovered over the logo. It ran throughout the BuilderOnline.com website.

A high-impact ad like this is meant to engage the user and grab their attention in a way that a typical banner ad cannot. Whirlpool served 250,000 impressions with the peel-back unit to increase Whirlpool brand awareness during the pre- and post-IBS timeframe.