Maytag Commercial Laundry runs new online campaign

Maytag Commercial Laundry is running a search engine marketing campaign for 2010 via Google. The goal is to generate leads for the sales force. The leads are counted when a user fills out an online form to request more information on Maytag’s new commercial laundry website, mclaundry.com.

The campaign includes multiple ad groups that will deliver different creative messages depending on the keyword the user types into Google search. Ad groups include Maytag Commercial Laundry general branding, On-premise Laundry, and Coin Operations.

Campaign success will be measured by the average cost per generating one lead.