Are you ready for some football?

Fantasy Football sweeps MB

This isn’t the first year that MB has had a Fantasy Football league, but this year our participation is double what it was last year! We have enough people that we had to split into two leagues.

We have a lot of veterans in the leagues, as well as some promising rookies. Our draft was last Wednesday, and afterward, we collected reactions from some of the participants on what the experience was like!

Laura (rookie): I didn’t know what to expect and was a bit nervous having to pick for my husband, too; he actually knows players outside the AFC East conference, unlike me. After about 3-4 rounds, we were done with players I’d heard of, and I just started picking from the top of those available.

I read several scouting reports the night before the draft and made notes about which players to avoid. I was surprised at how judgmental my thoughts were as I saw some of those players going. I hope it all works out for the best.

Amanda (rookie): I joined this year for two main reasons: 1. To learn more about football. 2. To have some fun with my coworkers. I’m competitive enough that even though this is my rookie season, I want to actually stand a good chance of being a contender in the league. So, preparing for the draft was a bit like studying for a test in a class I’d been sleeping through all semester. “Where in the world did all of this information come from and how am I supposed to learn it by then?!”

I consulted some friendly veterans for advice, did some Googling of “fantasy football 101″ keywords on my own, and spent some serious time preparing my strategy for the draft. I quickly learned in my researching that my initial thought of, “Oh, well, I’ll pick Peyton Manning, because he’ll go quickly,” was a bad idea. Rookie move. Let him go. The pressure mounted even more when I was randomly selected to receive the first pick. All eyes were on me; that’s a coveted position to be in.

I had a great time in the draft and have already learned a lot. I’m looking forward to our first real week!

Eric W. (veteran): Perspective from a vet who has been playing since we kept stats out of the Monday morning paper: Overall, I think the rookies did a pretty good job at the draft. I would say that Fantasy Football is not as much about having a good draft as it is in selecting the correct lineup on a weekly basis. Setting the correct lineup depends on the match-ups for that team, along with other variables that are completely out of our control as Fantasy Football Coaches, so it makes it all very interesting.

Advice: Don’t “over think” the week, this will drive you crazy. Always play the “studs”, unless they are hurt of course. And never, never count on the Kicker to get you any points. It’s always gravy if it happens, but there are too many variables to rely on them [game score, offense, defense, wind, the coach, the other coach calling a timeout, and so on]. When in doubt, go with your gut and hope for a little thing called “luck”…

Are you involved in a FF league? Do you participate with your colleagues or just friends and family? How are you feeling about the start of this season?

Happy Friday!

Swanky new office space for PR

After about a week of living in the basement, our PR department has settled into its swanky new digs! The space has been completely transformed. Check out the photos below, and look on our Facebook page for more!

AIGA Indy | STUDIO TOUR SERIES: Miller Books

Miller Brooks will be hosting AIGA Indy members on September 1 as part of the organization’s Studio Tour Series! What all does this entail?

“Studio Tours are designed to be intimately scaled events that offer attendees the opportunity to learn about business practices, view work, and experience environments of local studios and firms first-hand. Join us for the third Studio Tour of 2010 as we welcome Fall with a visit to Miller Brooks.

The event will feature insight into the inner workings of one of Indy’s design studios and an excellent chance to share in our own community. We’ll have some drinks and treats, and plenty of discussion topics, show & tell and collaborative conversation.”

Check out the event on Facebook, and you can register on the AIGA site!

New digs for our PR department

Barbie mentioned a couple weeks ago that Miller Brooks is diving into the world of alternative workplace strategies, and our PR department is getting to benefit from it this week!

We’re getting all new furniture and a new layout from KimballOffice. While the transition is happening, PR will be working in the basement. We can’t wait to see the final result!

Check back throughout the week as we share photos of the action. We’ll also share photos on our Facebook page!

Diving into alternative workplace strategies

Making physical changes to enhance communication

Over the next few weeks, there will be some exciting office space changes going on here at Miller Brooks. Part of the first floor (primarily in our PR department) is getting a makeover using some wonderful Kimball® Office products. It is our first “physical” dive into the alternative workplace strategy (AWS) arena.

What is an alternative workplace strategy?

AWS is a fundamental transformation in the way work is organized, managed and performed. Almost 25 years after the first mention of AWS, we are beginning to see it carried out in some of the largest companies around the world. Central to this transformation are technological advancements that allow a highly mobile, agile and widespread workforce to conduct business anywhere at any time. Real estate cost pressures are another force driving AWS. A more remote workforce utilizes less office space, but can accommodate more employees.

Companies are embracing this fundamental shift to completing work, by scaling back on office footprints and demanding flexible, mobile and scalable furniture solutions that can easily be adjusted up, down or reconfigured as needed. The office of the future brings people together, in an effort to foster collaboration and innovation.

Technology is also playing a critical role in enabling people to work from remote locations whenever face-to-face interaction isn’t necessary; even then, new forms of high-tech virtual telecommunication technology is proving to be a great alternative to face-to-face communication.

Latest trends in AWS

One trend related to AWS involves allocating more space for teaming and casual areas: places where people can gather to brainstorm or socialize. A recent Gensler survey found people spend 32 percent of their workdays (more than 2.5 hours per day) collaborating with others. These casual gathering spaces drive demand for more soft seating and marker boards to support team activities.

We’ve also seen an increase in demand for smaller conference rooms that can serve as multifunctional spaces: small team rooms, spaces for private conversations, or areas to focus on work that requires a high level of concentration.

Another offshoot of AWS includes lower panel heights and mobile, flexible furniture. According to research conducted by Judith Heerwagen, a Seattle-based environmental psychologist, 80 percent of office interactions are unplanned and occur as a result of one employee visually monitoring the availability of another employee.

Intrigued? You will be able to see all of these elements in action here at Miller Brooks very soon. Stop by anytime after August 9th and check it out!

MB is looking for a PR intern!

PR intern position open for the fall semester

Our PR department has a job opening for an intern during the coming fall semester. Check out the details below, as well as on Hoosier PRSA’s Job Bank website. Let Ashley know if you’re interested!

PR Intern
Scope of work

PR interns assist with the coordination of the tactical day-to-day activities of our public relations accounts. As are all team members, PR interns are expected to approach each project with a sense of urgency. Team members should be able to adapt to a variety of situations.

Scope of responsibilities include:

  • Serving as key resource for management of client lists and databases.
  • Managing various writing assignments from inception to delivery.
  • Participating in the execution of public relations initiatives to meet client goals and objectives as needed.
  • Assisting in client services to maintain a strong, positive relationship with clients.
  • Keeping all MB team members informed and up to speed on the activities of each account.

Ideal candidates will have or be seeking a Bachelor’s degree in English, journalism, public relations, marketing or related field. Candidates should have a professional presence and the ability to work both independently and as part of a team.

Resumes and cover letters should be sent Ashley Kasdorf by email.
Email: ashley@millerbrooks.com

1,000 Cooks for the Cure

Each fall, Miller Brooks hosts an annual charitable fundraiser event, Cook for the Cure. It’s actually an ongoing campaign founded by KitchenAid in support of Susan G. Komen for the Cure, and they have a great opportunity coming up this weekend!

KitchenAid is hoping to inspire 1,000 cooks to sign up to host a party the weekend of July 16th that raises money for Susan G. Komen for the Cure. Visit the website for more information, and check out the press release pasted below. If you decide to join, let us know! Share your pictures on Facebook or Twitter, and tag us!

FOR IMMEDIATE RELEASE:

KITCHENAID BRINGING TOGETHER 1,000 COOKS FOR THE CURE TO HELP FIGHT BREAST CANCER
Weekend-long nationwide event scheduled for July 16-18

BENTON HARBOR, Mich. (June 15, 2010) – After nine years and more than $7 million raised for the fight against breast cancer, Cook for the Cure®, a partnership between KitchenAid and Susan G. Komen for the Cure®, is turning up the heat on its party fundraising efforts with 1,000 Cooks for the Cure, a new weekend-long event taking place Friday, July 16 through Sunday, July 18 in homes and offices across the country. Cooks everywhere are invited to join Komen for the Cure founder and CEO Nancy G. Brinker, cooking show host Jacques Pepin and others in hosting any kind of event, from a Friday office or dessert party to a weekend barbecue or potluck dinner, to raise funds for the cause.

“Summer is a season when family and friends gather and spend time together,” said Katrina McGhee, Susan G. Komen for the Cure senior vice president, global business development and partnerships. “Partnering with KitchenAid allows us to reach those cooks at gatherings and hopefully remind them about breast health and incorporate our messages into these events.”

“What makes these get-togethers easy is that in lieu of flowers or other gifts, cooks will encourage their friends to bring their checkbooks and make a donation to the cause,” adds Deb O’Connor, senior manager of brand experience for KitchenAid. “It’s a simple add-on to entertaining friends and family that could really make a difference.”

Those interested in hosting a party are encouraged to visit http://CookfortheCure.com to register and obtain a unique host identification number. Registered hosts will be given access to an information kit that includes party ideas, recipes and donation gathering information. To help hosts connect with guests and others planning parties, KitchenAid will add 1,000 Cooks for the Cure as an event on its Facebook page http://facebook.com/KitchenAid and provide updates via Twitter @KitchenAidUSA in the days leading up to the event.

Those who register to host a party at http://CookfortheCure.com and raise a minimum of $50 will be sent a Pass the Plate serving platter created by Villeroy & Boch after the event by mail, upon receipt of the host’s contribution, as a thank-you from Cook for the Cure. These individually numbered platters generate a $5 donation each time they are passed and registered by the recipient, generating funds long after the weekend parties are over. Using the unique registration code, participants can track the status and travels of their platters by visiting http://CookfortheCure.com and clicking on the “Pass the Plate” tab on the right.

In support of the cause, KitchenAid also offers pink Cook for the Cure products via retailers and http://shopkitchenaid.com. They include a pink Artisan Stand Mixer that generates a $50 donation when purchased and registered, as well as food processors, blenders, hand mixers and toasters that generate anywhere from $7 to $25 for the cause upon registration. Also available are mixing bowls, silicone baking pans and trivets and more than a dozen gadgets, ranging from spatulas and vegetable peelers to ice cream scoops and can openers.

Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks. Over 90 years later, the KitchenAid brand now offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators and whisks to wine cellars. To learn why chefs choose KitchenAid for their homes more than any other brand* visit http://KitchenAid.com.

About Susan G. Komen for the Cure®: Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested nearly $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.

*Based on a 2010 survey, KitchenAid was found to be the home kitchen appliance brand chosen most often by members of the International Association of Culinary Professionals when asked about refrigerators, ovens, cooktops, ranges, dishwashers, microwave ovens, electric mixers, blenders, food processors, kitchen gadgets and toasters.

# # #

NOTE TO PRESS: Please visit the KitchenAid online press room to download high resolution product images and view the latest KitchenAid press releases.

New faces at MB

Meet our latest team members!

You may have already seen them around, because we immediately put them to work, but I wanted to make sure we formally introduced the newest members of the Miller Brooks team! Check out our three latest arrivals.

Matt Gonzales, Copywriter

There are some who are simply born writers. Describing himself as “obsessed” about writing music reviews from the time he was young, Matthew’s passion for writing—and the arts—is innate. His skill set is unique, woven from experience gained as a journalist and as an advertising copywriter. Matt brings over nine years of writing experience to Miller Brooks, from writing stints at two agencies to being a reporter/special sections editor at The Indianapolis Star, to content editor at Indy.com, to freelance advertising/marketing and journalistic writing endeavors. His articles have appeared in publications including Indianapolis Monthly and Go, the in-flight magazine of Air Tran—and many a music review have appeared on popmatters.com, an international magazine of cultural criticism.

A native of Muncie, Indiana, Matthew obtained his B.A. in English from Ball State University and now is continuing graduate studies in digital storytelling. He and wife Amy are still newlyweds, and reside on the northeast-side of Indianapolis. Matt would rather eat Asian food over American food any day—and every day. That affinity grew from his nearly two years in Asia, where he taught English as a second language. He still utilizes those skills in his volunteer work for Indy Reads. He competed in his third mini-marathon this past spring, and Matt was likely brainstorming as he pounded the pavement.

Taylor Graves, PR Account Executive

After living a majority of her life in San Diego, and then working there for 1-1/2 years, Taylor moved to Indiana. On purpose. (In January!) Some may find that a bit unbelievable, but Taylor actually missed the seasons she discovered while attending Miami University in Oxford, Ohio. Taylor ventured far from home to attend the school so many in her family called their alma mater. After receiving her B.A. in Mass Communications, she returned to San Diego for her first job as an account executive for a public affairs firm that she had interned with previously. From there, she became a PR and event coordinator for the Raymond J. Lucia Companies. Yearning for a change, and a return to the Midwest (where the seasons—and her boyfriend—live), Taylor joined Miller Brooks.

Living in downtown Indy, Taylor keeps busy with the downtown buzz, as well as being an active member of the Public Relations Society of America, serving on the programs board. She struggles over her love-hate relationship with running, enjoys drama television over reality any day, and loves to recall the semester she spent in Luxembourg—where she went skydiving over the Swiss Alps.

Cheryl Meininger, Creative Director

ConAgra Foods. Kellogg’s. Domino’s Pizza. Cheryl brings her experience working on world-class brands like these to Miller Brooks. As vice president, executive creative director and creative director at top agencies in Cincinnati, Chicago and Minneapolis, Cheryl has led creative teams through print, interactive, television, outdoor and social media strategies that produce successful results for clients. One of her favorite client memories to date? Filming a commercial for Sunny D off the coast of New Zealand, with a ship full of pirates—while stunned onlookers passed by.

Born and raised in Cincinnati, Ohio, Cheryl graduated with a degree in graphic arts from ACA College of Design. Her love of travel has taken her beyond relocation in the United States to destinations like Europe and Argentina. Although her dreams of exotic careers varied, she gave up her “lounge singer in a red dress” aspiration for the demanding world of advertising. When not strategizing for clients, Cheryl enjoys reading, and watching karate and sci-fi movies.

Have you seen the Fail Whale?

For those of you who are regular Twitter users, you have likely received the “Fail Whale” numerous times while accessing Twitter.com. The “Fail Whale” is a page Twitter users are directed to when there is an outage on the site. It consists of a giant white whale being hoisted into the air by eight red birds. At the top of the page text reads, “Twitter is over capacity. Please wait a moment and try again. For more information, check out Twitter Status.” The Twitter servers can become overloaded at times and this is when outages occur.

Recently, the “Fail Whale” has been appearing frequently. On Friday, June 11, the Twitter engineering blog (http://engineering.twitter.com/) posted an entry regarding the abundance of “Fail Whales”, and cited issues such as the lack of properly monitoring the internal network and adding two new high-bandwidth components to the same segment on their internal network, which caused site outages.

Others suggest the increase in Twitter outages is due to the introduction of their advertising model. For example, on June 16, Twitter launched “Promoted Trends” which appear in the “Trending” section of the site. This new method of advertising is an extension of the “Promoted Tweets,” which launched earlier this year. With numerous new additions to the site, it is likely users will continue to see more of the “Fail Whale” until all of the kinks are worked out.

If you do receive the “Fail Whale” and want to know why, Twitter has a status website (http://status.twitter.com/) where users can go to find out more information. If Twitter is performing maintenance, they will list it on this site along with any errors users may be encountering. They also list the error rate for the site and if it is high for the day.

One thing to remember is that Twitter has been very cautious of its users while adding in paid advertising to their model. Rather than allowing advertisers to display distracting and sometimes cluttered ads to the site they are working to bring in revenue without disrupting the user’s experience.

Earth Day, 40 years later

And one year after I got serious about sustainability

One year ago, I wrote an article reflecting on my personal progress since participating in the first Earth Day 39 years ago. The results were disappointing to the extreme. So I committed to doing something about it.

I embarked on a campaign to make our life more energy-efficient and more ecologically responsible. I had no idea what this would entail, or how easy or difficult it would be. Here’s what I have done and learned in 12 months.

Getting started

As I mentioned in the first article, we managed to do the easy things long ago—things like recycling paper, plastic, glass and metal; replacing incandescent lights with compact fluorescents or LEDs.

By examining the bigger issues like energy and water consumption, gasoline consumption in our cars and the quantity of solid waste that was being recycled, we began to see that there was so much more that needed to be addressed.

Searching in vain for a remodeling contractor that could guide me through each phase of getting our home more environmentally friendly, I finally decided to try to do it myself—not the actual work, mind you, just finding and managing the various specialists required to make things happen.

First: Laying the groundwork

I had heard and read about “blower door tests” that help determine how and where your home is leaking conditioned air and letting outdoor air in through the wrong places. It is a great way to begin a project because you get a clear picture of your home’s walls, roof and foundation. It didn’t seem to make sense to start the project by putting in high-efficiency heating and air conditioning if the home was leaky and under-insulated.

In fact, when I spoke with Ray Dicks from Climate Systems in Atlanta, Georgia, he confirmed that finding problems and fixing the building’s exterior walls (including insulation) was the best way to begin.

So Ray gave my home a thorough inspection, checking all the attic areas, walls and foundation. He took infrared photos, conducted the blower door test and checked the ducts for leaks. What he quickly determined was that my home was leaking like a sieve, letting more than twice the recommended amount of air be exchanged daily.

Armed with his detailed analysis, I hired a painting contractor to seal the leaks inside and out. Then I had blown-in fiberglass insulation added to the attic areas, and spray foam insulation added around the entire home where the stud walls attached to the foundation, which was the major source of air leakage.

I had mixed feelings about using the spray foam insulation but was assured by the contractor that the long-term energy benefits would more than offset the release of volatile organic compounds (VOCs) from the spray foam. So we went ahead with it.

Appliances, fixtures and landscaping

Next on the list:

  • A new direct vent fireplace. Beautiful and contemporary, this Heat & Glo™ model was a revelation after years of having the old gas fireplace actually make the room colder when we used it. The new direct vent fireplace even came with a remote control that allowed us to adjust the flame to control the temperature. We even turned the thermostat on the furnace down several degrees.
  • New Toto® low-flow toilets. Once they were installed, I had to wonder what took me so long to figure this out—they save a bunch of water and look/work great.
  • New Delta® water-saving showerheads. And they are WaterSense®-labeled! These use H2Okinetic Technology® to make the shower feel just as powerful and refreshing as a standard model.
  • A new KitchenAid® ENERGY STAR® qualified refrigerator to replace a 15-year-old model. A KitchenAid® dishwasher and Whirlpool® Duet® laundry pair are ENERGY STAR® rated and save a huge amount of energy and water.
  • New landscaping, with a heavy emphasis on ground cover, hardscaping with stone to replace mulch, and more native, drought-tolerant plants. Also, I eliminated the standard herbicide and pesticide spraying, opting for periodic evaluations to determine if treatment was necessary, and then using the most eco-friendly solution possible. Oh, and no watering, unless it was a new plant, and then only for one season to get it started.

The elephant in the living room –- HVAC

But, the whole time all this was going on, I was also researching the big money issue: the HVAC system. I landed on geothermal as the best choice. But soon realized that it was more complicated than just putting in a high-efficiency furnace. I had to deal with a more complex system that required “ground loops” to be drilled deep into the ground so that heat could be exchanged with the consistent temperature of the earth, then piped back into the heat exchanger.

For over six months, I researched my geothermal options, settled on a contractor to install the system, and now have waited throughout the winter and probably into mid-summer for the ground to be dry enough to allow for the heavy drilling equipment to drill without sinking into the wet soil. Hopefully, sometime mid-year I will have geothermal heating and cooling my home, and providing plenty of hot water as well. Stay tuned.

What I’ve learned (and how you can use it)

Now I know why the newspaper articles, blogs and magazines that talk abut how easy it is to be green ignore the truly big issues: they are complex. Making an old home energy-efficient and more sustainable is no small task.

1. Finding a knowledgeable resource is easier said than done.

For starters, I couldn’t seem to locate a single building professional resource who could provide the knowledge and expertise to handle all of the things I needed to have done. I think there is a tremendous business opportunity here for the construction industry to get serious about focusing on the 116 million existing U.S. homes that need to be brought up to a higher efficiency standard.

In fact, if all homes built before 2000 were just brought up to current building codes for thermal efficiency, residential energy consumption would drop by 22.5%, according to the Joint Center for Housing Studies at Harvard University.

2. Test your home first to evaluate its needs.

Every home should have a blower door test done by a qualified technician to determine the “thermal health” of the home… and to know exactly what needs to be addressed. In my case, I learned that sealing the right places, inside and out, and adding insulation, made the home instantly more comfortable and energy-efficient.

3. Take time to do your homework when choosing contractors.

I also learned about the need to talk to several contractors about every improvement, as the degree of experience, recommendations and pricing can vary widely. Like any other kind of purchase decision, the more you know, the better decision you will make.

4. Patience (while frustrating) is a virtue.

Everything takes longer than you’d expect. But the time invested is worth it. I expect energy costs to continue rising, so investments in energy efficiency now will pay me back over the coming years. Plus, I’ll have the added benefit of knowing that, by reducing my energy consumption, I’m doing my bit for a sustainable future.

Perhaps the most important thing I learned is that by focusing on these green initiatives, I became more in tune with my home, inside and out. I began to appreciate how it functions, and how important it is to take better care of its various “operating systems” than I had in the past. I feel much more connected, more centered, knowing that it is beginning to operate at a higher, greener, more sustainable level.


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